Strategic Management at New Economy in University
ดร. ณัฐพล นิมมานพัชรินทร์
Several research studies have defined strategic management as the process of setting and accomplishing goals through the use of human, technical, and financial resources within the context of the environment variables. Additionally, strategic management as the process of sharing goals & values, strategy, structure, systems, staff, skills, styles, and succession. However, most of the research maintains that strategic management is driven by the top level of an organisation.