กลุ่มงานวิจัย: Challenges in Thailand Employing Web 2.0 Technologies for SCM

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Challenges in Thailand Employing Web 2.0 Technologies for SCM

Andrew P. Ciganek, Suprasith Jarupathirun
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Web 2.0 technologies, such as blogs, social networking sites, wikis, and Web services, are

increasingly being used to facilitate information sharing amongst supply chain partners, from

obtaining richer customer information to linking disparate business partners’ information systems.

There are unique cultural challenges for organizations in Thailand, however, that may prevent the full

utilization of these technologies for supply chain management purposes and thus impact their overall

competitiveness in the global marketplace. This research will discuss these challenges and propose

various ways that Thai organizations can reap the benefits that Web 2.0 technologies offer.